About the job

We are seeking a knowledgeable and experienced Marketing Analytics who is a great SEO/Google analytics Expert to optimize our online presence and enhance search engine visibility. The ideal candidate will possess expertise in managing web optimization strategies, staying updated with search engine algorithms, and leveraging various SEO tools to drive organic traffic and improve rankings.

Responsibilities

● Manage and optimize website content to ensure it meets Google's Webmaster guidelines and best practices.
● Conduct comprehensive keyword research to identify opportunities and optimize content accordingly.
● Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
● Implement on-page and off-page SEO strategies to enhance website performance and visibility on search engines.
● Optimize website content, meta tags, headers, and URLs for target keywords.
● Conduct technical SEO audits and identify areas for improvement.
● Collaborate with web developers to ensure SEO best practices are implemented on the website.
● Monitor and resolve issues related to website indexing, crawlability, and site speed.
● Work closely with content creators to develop SEO-optimized content.
● Provide guidelines and recommendations for content optimization.
● Ensure content is aligned with SEO strategies and objectives.
● Develop and execute effective link-building strategies.
● Identify and engage with relevant industry influencers and websites for backlink opportunities.
● Monitor and analyze backlink profiles to ensure quality and relevance.
● Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, SEMrush, and other relevant SEO software.
● Analyze competitors and industry trends to inform SEO strategy.
● Generate regular reports on website performance, traffic metrics, and SEO insights to drive continuous improvement.
● Troubleshoot SEO issues, identify areas for improvement, and implement corrective measures.
● Stay updated with industry trends, search engine algorithms, and best practices to adapt strategies accordingly.
● Continuously test and refine SEO strategies based on industry developments.
● Communicate effectively with stakeholders, including clients, project managers, and team members, to ensure project requirements are met.

Requirements and skills

● Experience:
- Proven experience (1-2 years) working in SEO, preferably as a Google Webmaster Expert or similar role
- Experience in SEO with a proven track record of successful SEO campaigns.
- Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush etc.
- In-depth knowledge of search engine algorithms, SEO best practices, and web analytics.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Detail-oriented mindset with a proactive approach to problem-solving.
- Experience with HTML, CSS, and JavaScript is a plus.
● Education:
- Bachelor's degree in Marketing, Computer Science, Business, IT, or a related field.
- Certifications like Google Analytics and Google Search Console are a plus.
● Technical Skills:
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush etc.
- Knowledge of technical SEO best practices and experience conducting SEO audits.
● Soft Skills:
- Excellent analytical, organizational, and project management skills.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a team.
- Ability to stay informed about the latest SEO trends, algorithm updates, and best practices.

BIZ Nest™
Please send in your resume to Email : response@biznest.co.in if unable to apply now.